Dr. Aaminah Zaman Malik is an Assistant Professor of Marketing at the Suleman Dawood School of Business (SDSB), Lahore University of Management Sciences (LUMS). Before starting her career with academia, her professional background encompasses prior roles in banking and development sectors. Dr. Malik's research is centered around several key Marketing areas, including the investigation of marketplace discrimination rooted in linguistic diversity and other cultural disparities, the study of human brands, evolutionary psychology, brand activism, and consumer ethics.
Her scholarly contributions are reflected in her publications in prestigious academic journals such as the Journal of Consumer Marketing, Journal of Product and Brand Management, and Journal of Services Marketing. In addition to her publications, she has also presented her research at various conferences, including the American Marketing Association and the Society of Marketing Association.
Dr. Malik earned her Doctor of Philosophy (PhD) degree in Marketing from the University of North Texas, where she was a Fulbright Scholar. Her academic journey also includes the attainment of a Master of Business and Information Technology (MBIT) degree from the University of Punjab, along with a Master of Science in Economics from LUMS.
Malik, A., Ahmad, F. & Guzmán, F. (2025). Socio-politically silent brands: A double edged sword. Journal of Business Research.
Malik, A. & Vo, K. (2024). "Yes, I'm worth it!": How romantic breakups influence self-gifting propensity. Psychology & Marketing.
Malik, A., Francisco, G. & Kylie, V. (2024). The tip of the tongue: Language-based chronic social exclusion and tipping as a refocusing strategy. Psychology & Marketing.
Malik, A., Kiarash Sadeghi R, Audhesh Paswan & Fizza & Fizza, K. (2024). Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey. Journal of Consumer Behaviour: An International Research Review.
Malik, A. & Paswan, A. (2023). Language-Related Stereotype Threat, Customers' Well-Being and its Outcome. Journal of Services Marketing.
Malik, A., Thapa, S. & Paswan, A. (2023). Social Media Influencer (SMI) as a Human Brand A Need Fulfillment Perspective. Journal of Product and Brand Management.
Malik, A. & Paswan, A. (2023). Linguistic Racism in Inter-cultural Service Encounters. Journal of Consumer Marketing.
Malik, A. (2024). Selective Brand Activism: When Brands Act Inconsistently .. AMA Summer Academic. Boston, Massachusetts., Boston, Massachusetts.
Malik, A. (2023). Language-based Social Exclusion and Consumer's Tipping Behavior. AMA Marketing and Public Policy Conference, Arlington, Virginia.
Malik, A. (2019). Nonnative Consumers' Service Encounters: Exploring Social Anxiety and Avoidance in Retail Exchange. Society for Marketing Advances, New Orleans, LA., Louisiana, United States of America.