Dr. Anjum Fayyaz and Dr. Jawad Syed of SDSB participated in the “Evaluation of Textile Companies in Innovation Contest” as panelists. Pakistan’s textile industry has great potential of increasing its share in the international market through innovation and product diversification. In the current socio-economic context, businesses are struggling and are forced to find new ways to keep up with competitors and improve performance. In this regard, suitability-oriented innovation has gained newfound importance. GIZ conducted an innovation contest for the textile and fashion industry, in search of partners that showcase and promote similar ideas. The objective of this consultancy assignment is to evaluate the participating companies on their research based solutions to the current industry problems.