Post Date
Apr 23 2024

Socio-economic Impact of Coca-Cola Beverages Pakistan Limited (CCBL) on Pakistan’s Economy

The primary objective of this study was to explore and measure the economic impact of CCBPL on Pakistan’s economy in terms of income, job creation and tax contributions. The study also assed the direct and indirect effects CCBPL has produced in the economy. It employed input-output analysis to measure the economic impact. Further, the Social Accounting Matrix was used to measure the direct, indirect and induced impact of CCBPL on the nation’s economy.